Marketing

This service is available as part of the Management Service or on a consultancy ad-hoc basis.

Affinity Care can develop proposals to improve the marketing of your home to its target audience, the focus of which is to uphold high occupancy and assist the manager's efforts in maintaining a high profile in the local community, ensuring that he/she is constantly aware of the need to promote the home's positive image.

Plus:

  • Establish and maintain good relations with the Registration/Local Authorities.
  • Maintain records of enquiries and maintain a waiting list.
  • Establish regular contact with the local placement officers.
  • Establish and maintain good relations with local GPs and practise nurses.
  • Check that fee rates are appropriate to the market place.
  • Establish and maintain good relations with other visiting healthcare professionals.
  • Develop a programme of events to involve the local community.
  • Ensure that local suppliers are paid promptly to build positive relationships.
  • Regularly monitor the general perception portrayed by the home to its residents and prospective clients to ensure that it provides a high quality visual impression and comfortable environment.

If you have any further questions or would like to discuss your requirements please contact us immediately. Please note: we can only work with one operator in each region to avoid a conflict of interest.

Call now 01625 540880


Your business will
be in safe hands
with Affinity Care