About Us

An ex-care home owner, Affinity Care's Director, Paul Bradley, is an accomplished professional whose comprehensive experience operating homes with both nursing, residential and dementia clients has proved an asset to numerous care home proprietors throughout the UK.

Having managed homes on behalf of proprietors, introduced marketing strategies to maximise occupancy, conducted management and cost saving audits and mentored new owners, Paul has successfully enhanced both the standards of care and the long-term financial viability of his clients' businesses.

"Fully understanding the needs of individual home owners, Affinity Care prides itself on delivering a bespoke, professional and efficient service," said Paul. "Whether managing care homes on behalf of proprietors who do not wish to become involved in the day-to-day running of their business, guiding the full-time management team to meet targets for performance while ensuring that the home continues to meet the agreed standards of care, performing cost saving audits, introducing new operational policies and procedures or offering personally tailored marketing advice aimed at maximising occupancy, we are able to demonstrate to the proprietor that their business is safe in our hands and offer complete piece of mind."

Call now 01625 540880

Your business will
be in safe hands
with Affinity Care